Building an Effective Sales Funnel: A Step-by-Step Guide Using Systeme.io

Step 2: Choose Your Funnel Type

Systeme.io makes it easy to build different types of funnels. Here are some of the best for making money online:

Lead Generation Funnel Perfect for building an email list (great for affiliate marketing, coaches, and course creators).
Sales Funnel Sell digital products, services, or physical goods with a seamless checkout process.
Webinar Funnel Sell high-ticket offers through an automated or live webinar.
Membership Funnel Offer exclusive content through a membership site.

Which one should you choose? If you’re starting out, a Lead Generation Funnel plus Sales Funnel combo is a powerful way to build an audience and make sales.

Step 3: Create a High-Converting Landing Page

Your landing page is the first step in your funnel. It needs to grab attention and get visitors to take action...whether that’s signing up for your email list or purchasing a product.

What to include in your landing page:
A compelling headline (solve a big problem!)
A subheadline that explains the benefit
A simple opt-in form (name + email)
An eye-catching call-to-action (CTA) button
A lead magnet (freebie) to attract sign-ups

Example of a high-converting headline:
🔥 "Get My Free Guide: 5 Steps to Your First $1,000 Online!"

Systeme.io’s drag-and-drop page builder makes it easy to customize your landing page - no coding required.

Step 4: Set Up an Email Follow-Up Sequence

Once someone signs up, don’t just leave them hanging! You need an automated email sequence to nurture leads and turn them into buyers.

Example of a simple email sequence:
📩 Email 1 (Instant Send) – Welcome & deliver the freebie
📩 Email 2 (Day 2) – Share your story & build trust
📩 Email 3 (Day 4) – Give value & introduce your product
📩 Email 4 (Day 6) – Handle objections & include testimonials
📩 Email 5 (Day 7) – Create urgency with a time-sensitive offer

Systeme.io has built-in email automation, so you don’t need to pay for extra software like Mailchimp or ConvertKit!

Step 5: Add a Sales Page & Payment Integration

Now that you’ve built trust with your audience, it’s time to make money!

What to include on your sales page:

✔ A strong hook (why they NEED this product)

✔ Benefits of your offer (how it changes their life)

✔ Social proof (testimonials, case studies)

✔ A clear call-to-action (Buy Now button)

✔ Bonuses & guarantees (risk reversal)

💰 Systeme.io integrates with Stripe and PayPal, so you can start collecting payments instantly.

Step 6: Increase Profits with Upsells & Order Bumps

Want to make even more money from the same customers? Systeme.io lets you add upsells, downsells, and order bumps in just a few clicks.

Examples of upsells & order bumps:
✔Order bump - Add a $9 eBook to a $47 course
✔One-click upsell - Sell a $197 VIP coaching session after checkout
✔Downsell offer - If they don’t buy the upsell, offer a $97 mini-course

This strategy boosts your average order value (AOV) without spending extra on ads.

Step 7: Drive Traffic to Your Funnel

Your funnel won’t make money if no one sees it! Here are the best traffic sources to get leads and sales:

Organic Traffic (Free)

• SEO-optimized blog posts
• YouTube videos
• Social media (Instagram, TikTok, Twitter)
• Facebook groups

Paid Traffic (Fastest Way to Scale)

• Facebook and Instagram ads
• YouTube ads
• Google search ads